Audi is preparing to introduce a brand-new electric sports car that signals a turning point for the brand. This model, previewed by the Concept C, is not a direct successor to the legendary TT or the V10-powered R8. Instead, it represents a fresh direction one that combines the benefits of electrification with an emphasis on delivering the emotional cues drivers associate with traditional performance cars.
Expected to arrive in 2027, the new sports car will incorporate cutting-edge technologies such as simulated gear changes and synthetic engine soundscapes. Audi’s leadership believes these innovations will help restore the visceral connection between car and driver that many enthusiasts feel is missing from electric vehicles.
Concept C: The Design Study
Audi’s Concept C is the clearest look yet at the future production model. It blends modern, minimalist Audi styling with nods to classic influences. The sharp proportions, crisp edges, and taut surfacing mark it as distinctly new, while subtle details recall past icons such as the TT and even Audi’s early racing heritage.
The concept features a retractable hardtop in some configurations, adding versatility to its sleek coupe form. According to Audi, the vehicle shown to the public is about 90 percent production-ready, meaning buyers can expect the final product to remain visually close to the show car.
Summary Table
Feature |
Detail |
|---|---|
Official Site |
|
Launch Year |
2027 |
Model Name |
Not finalized; “Concept C” is placeholder; will not use TT branding |
Segment |
Electric sports car, between TT and R8 in performance |
Powertrain |
Electric only; possible single-motor and dual-motor variants |
Design |
Concept C inspired, 90% production ready |
Key Features |
Virtual gearbox, synthetic engine sound, retractable hardtop |
Performance |
More powerful than TT RS (400 hp), less than R8 (600+ hp) |
Not a TT Replacement
Rumors initially suggested the car might serve as a modern TT replacement. Audi has firmly dismissed that idea. CEO Gernot Döllner confirmed to Top Gear that the production version will not use the TT name. Instead, it will carve out its own identity, positioned squarely between the TT and the R8 in both size and performance.
This decision underlines Audi’s intent to create something new rather than recycle a past formula. Where the TT leaned toward compact agility and the R8 represented pure supercar territory, the upcoming EV will blend sportiness with a fresh technological character.
Driving Technology: Virtual Gearbox and Sound
A defining feature of Audi’s new sports car will be its use of software to create the feeling of a gasoline-powered experience:
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Virtual Gearbox: While EVs normally deliver seamless acceleration with no gears, Audi’s car will simulate gear changes. Drivers will feel and hear the sensation of shifting, helping to create a more intuitive connection with the car. Döllner even stated that on track days he is “faster with a car with a virtual gearbox,” suggesting performance benefits beyond immersion.
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Synthetic Engine Sound: Audi is experimenting with artificial sound generation to mimic the thrill of traditional powertrains. This could include recreations of the company’s iconic five-cylinder engine note, once a hallmark of cars like the TT RS.
Together, these systems aim to reintroduce the sensory markers gear shifts, rev climbs, audible feedback that enthusiasts associate with spirited driving.
Platform and Performance Expectations
While exact specifications remain under wraps, industry analysts believe the car will share development DNA with future Porsche EV sports cars, such as the next-generation Boxster and Cayman. Both brands operate under the Volkswagen Group umbrella, making shared platforms a logical step.
Key points to know:
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Powertrain: 100% electric. Possible single-motor and dual-motor versions may be offered.
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Performance Positioning: Expected to deliver more power than the TT RS (400 hp) but less than the top-tier R8 (600+ hp).
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Driving Dynamics: Battery placement and chassis tuning are being engineered to maintain sharp handling despite the weight challenges of EV architecture.
Why Audi Is Adding Fake Feedback
Modern EVs excel in speed and smoothness, but many drivers argue they lack the drama of ICE cars. Without engine noise, vibration, or gear shifts, EVs can feel detached, especially on a racetrack. Audi’s engineers believe artificial cues can bridge this gap.
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For Enthusiasts: Provides familiar sensory signals.
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For Performance: Helps drivers time acceleration and braking more effectively.
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For Heritage: Keeps alive emotional connections to iconic Audi engines, even in a zero-emissions future.
Timeline and Launch
Audi has already green-lit the car for production, moving beyond the concept stage. The market debut is planned for 2027, though a formal name has yet to be revealed. Some speculate it may adopt an “R” prefix to align with performance branding, but Audi has not confirmed this.
Frequently Asked Questions
1. Is this car replacing the Audi TT?
A. No. Audi has confirmed the TT name will not return with this model.
2. Will it be fully electric?
A. Yes. The upcoming sports car will be offered exclusively as an electric vehicle.
3. What is the purpose of a “virtual gearbox”?
A. It simulates gear changes to provide drivers with familiar feedback and help improve lap times on track.
4. Will it sound like past Audi performance cars?
A. Audi is developing synthetic sounds, possibly inspired by the brand’s five-cylinder heritage.
5. When will it be available to buy?
A. The production model is expected in 2027.
6. How will it compare to the TT RS and R8?
A. It will sit between them: stronger than the TT RS, but not as extreme as the R8 supercar.
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