The Indian electric vehicle (EV) market has witnessed explosive growth in the past year, but one model has consistently outpaced the competition: the MG Windsor EV. In August 2025, the Windsor reached a major milestone, selling 4,511 units its highest monthly sales yet cementing its position as India’s best-selling electric car for 11 consecutive months. Since its launch in late 2024, MG’s electric crossover has become a symbol of practical innovation, affordability, and mass-market appeal.
Record-Breaking Sales Performance
August 2025 was a landmark month for MG Motor India. Out of the company’s total 6,578 units sold that month, the Windsor accounted for the lion’s share, crossing 41,000 cumulative units sold since its launch. This impressive streak demonstrates not just one-off popularity but sustained dominance in a fiercely competitive EV segment.
Earlier months also reflected its strong momentum:
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May 2025: 3,939 units
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June 2025: 3,799 units
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July 2025: 4,308 units
Between October 2024 and June 2025, MG Windsor moved 30,792 wholesale units, making up 59% of MG’s total wholesale volume and driving the company’s EV retail share to 32%. In FY2025, Windsor EV sales contributed 47% of MG’s EV portfolio and nearly 30% of its entire lineup.
Affordable Pricing Through BaaS
A key factor in Windsor’s success is its Battery-as-a-Service (BaaS) pricing model. Buyers can purchase the car at an entry price of ₹9.99 lakh (ex-showroom) without the battery, paying a usage-based fee of ₹3.9/km for the battery lease. This innovative approach reduces upfront costs, making EV ownership more accessible to Indian families. For buyers who prefer outright battery ownership, the Windsor starts at around ₹14 lakh, while the high-end Pro trims reach ₹17.25-₹18.10 lakh on-road.
Range, Variants, and Features
MG offers two main battery configurations:
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38 kWh Standard Pack: ~332 km range per charge
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52.9 kWh Pro Pack: Up to 449 km range
The Pro variants also introduce premium features like a panoramic glass roof, Level 2 ADAS, ventilated seats, Vehicle-to-Load (V2L) and Vehicle-to-Vehicle (V2V) charging, and a massive 15.6-inch touchscreen infotainment system.
By blending affordability with premium options, Windsor appeals to both budget-conscious buyers and early adopters seeking advanced technology.
Comfort and Design That Feels Familiar
Unlike many futuristic-looking EVs, Windsor adopts a conventional SUV-inspired design that feels approachable to customers transitioning from petrol or diesel cars. Inside, its “Aero Lounge” reclining seats, flat floor, and spacious cabin deliver a family-friendly driving experience.
Technology and Safety Focus
The Windsor isn’t just about value; it’s also about safety and convenience. High-end trims feature ADAS with adaptive cruise control, lane-keeping assist, and automatic emergency braking. Connected car technology enables remote climate control, live charging updates, and voice commands all essential features for tech-savvy buyers.
Expanding EV Accessibility Beyond Metros
MG Windsor’s appeal isn’t limited to big cities. Around 48% of sales come from Tier-2 and Tier-3 cities, proving that EV adoption is no longer limited to urban centers. Strong supply chains and short waiting periods further enhance its market positioning. For example, the Pro variant received 8,000 bookings within 24 hours of launch, highlighting demand.
Rival Comparison
Windsor’s closest competitors, such as Tata Nexon EV, Mahindra XUV400, and Citroën ëC3, offer strong propositions but lack Windsor’s combination of consistent availability, affordability, and buyer-friendly ownership models. While some rivals have faced supply constraints or variant-based sales fluctuations, MG has maintained stable production and dealer inventory.
The Secret Behind MG Windsor’s Dominance
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Affordable entry pricing with BaaS lowers ownership barriers
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Reliable availability without long waiting lists
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Balanced range and performance tailored for daily use
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Approachable design to ease the shift from ICE to EVs
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Proactive after-sales support with EV-trained workshops and warranty packages
This strategic approach has not only boosted Windsor’s monthly numbers but also set a benchmark for the entire industry.
Outlook: A Blueprint for India’s EV Growth
With record-breaking August sales and its eleventh month as a segment leader, Windsor EV has become a blueprint for EV adoption in India. As charging infrastructure expands and customer confidence grows, MG’s strategy of affordability, familiarity, and practicality will likely keep Windsor ahead of the curve.
Frequently Asked Questions (FAQs)
1. What makes the MG Windsor EV stand out?
A. Its affordability, long range, and practical SUV styling make it appealing to first-time EV buyers, while tech features cater to premium customers.
2. What is the Battery-as-a-Service (BaaS) model?
A. It allows buyers to purchase the car separately and lease the battery, reducing upfront costs and charging fees.
3. How far can the Windsor EV travel on a single charge?
A. The base variant offers ~332 km, while the Pro variant delivers up to 449 km.
4. Is Windsor EV popular outside metro cities?
A. Yes, nearly half of its sales come from Tier-2 and Tier-3 cities, making it one of the most widely adopted EVs in smaller towns.
5. What warranty does MG offer?
A. MG provides warranty coverage for both the car and battery, with trained EV service centers across India.
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